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Excitement Annotated

Content Creation · Future Shop · Media Buy · YouTube

Project: Excitement Annotated  (16 products  featured in YouTube animated video shorts)

Featured Client: House of Marley for Future Shop

Role: Project Lead, Digital Marketing Specialist

Partners: Hadron Films, Vancouver

Vision: showcasing new products for Future Shop’s vendors with animated video shorts, between 15-seconds and 1:00 minute long; created in both French and English; amplified through targeted media buy on YouTube, Facebook & Twitter

Results: +2 million views across 32 videos; increased brand awareness and affinity; resulting in a direct increase of online purchases and halo lift of in-store sales of the featured products

Categories: Content creation, social campaigns, digital media buy