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Excitement Annotated

Content Creation · Future Shop · Media Buy · YouTube

Project: Excitement Annotated  (32 animated YouTube video shorts)

Client: House of Marley for Future Shop

Role: Project Lead, Digital Marketing Specialist

Partners: Hadron Films, Vancouver

Vision: showcasing new products for Future Shop’s vendors with 30sec-1min long animated shorts; amplified through targeted media buy (YouTube pre-roll, Facebook & Twitter)

Results: +2 million views across 32 videos; increased brand awareness and affinity; resulting in increase in direct online purchase and halo lift of in-store sales of the featured products

Categories: Content creation, social campaigns, digital media buy


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